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Crystal is an Innovator, Tech Visionary and Master Integrator but her favorite title is Mom. She is a gifted marketing and communications strategists known for out of the box ideas, Read More

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“A woman with a voice is by definition a strong woman.But the search to find that voice can be remarkably difficult.”– Melinda Gates Starting a business is an exciting path to take yet it can be challenging. But anyone who wants to be a Boss Babe and the CEO of their own FEMPIRE can make […]

Who doesn’t love automation? Shopping carts and membership sites automate your sales and content delivery. Email autoresponders automate relationship building. And calendar apps automate your schedule, putting an end to the frustrating back and forth of setting appointments. Not only does automation save you time, but it helps ensure quality and consistency as well. Just […]

You really can’t do it all alone. No small business becomes a big business with a single person at the wheel. It takes a team of experts to scale your efforts. The problem is, building that team brings its own stress. How can you know who to trust? Where will you find the time to […]

Overwhelm is a real thing in online businesses. There is always more that could be done. More products to create, more blogs to write, more opt-in pages to build, more clients to connect with, more, more, more. And one of the biggest contributors? Shiny object syndrome. Every time you’re tempted to buy that new, must-have […]

It’s inevitable. As a small business owner, you will wear many, many hats. Marketing manager. Bookkeeper. Content developer. Coach. Technical support staff. But while this type of task juggling is to be expected, you have to be aware that not all of your hats are created equal. Marketing outweighs bookkeeping, for example, because without marketing, […]

There comes a time in every entrepreneurial venture where you realize you simply cannot do it all yourself. Sure, when you’re just getting started you really are the “chief, cook and bottle washer.” But as your business grows, it becomes painfully obvious that trying to do everything is only going to lead to: Frustration (when […]