Bill Gates once said, “If your business is not on the internet, then your business will be out of business.” This rings truer than ever now that everybody is online and anyone can look for businesses they want to transact with. That is why you need a website for your coaching business so that you remain accessible to anyone, anywhere, and anytime.
If you are looking to propel your coaching business, having a winning website would be one of the key factors you should consider. If you don’t have a website yet, you really should continue reading this blog. If you already have a website but you don’t see the conversion rate that you want, we have the tips to help propel your business into the right direction!
A website is the page that people visit and you are able to tell potential customers what you can do for them. It can even have stories about how you started your business, testimonials from existing or past clients, how they can contact you, what makes you stand out from the rest of your industry, and more.
But, a website isn’t just about the coaching services that you offer, it is more about what value you can give your visitor. In this blog, I will give you five winning pointers so you can potentially turn a visitor into an actual client. With these tips, your visitor will stay longer, thus the higher chances of converting them!
Tip Number 1: Get Their Email Addresses
One good way so that your coaching website wins and that the people who visit your website start to trust you is if you offer a resource that cannot be accessed without an e-mail address. The resource could be a newsletter, a free online coaching video, a subscription, or anything of value you might think of. As long as it stands behind a wall where the key is contact information, your version of a resource will be endless.
Once you get the e-mail address, use it slowly to introduce your new subscribers to the work that you do!
Tip Number 2: Give The Visitors Scheduling Options
People like to have options to schedule, reschedule, and cancel appointments with no extra steps to take. You can give your visitors or clients this convenience through an online calendar where they can look at your schedule and see which best fits their own schedule. Using an online calendar also eliminates your involvement so they feel freer when scheduling, rescheduling, or cancelling their appointments with you.
Tip Number 3: Show Off
Now is not the time to be bashful. Almost all businesses are already online and if you can’t show off on your website, you are missing out on many opportunities!
So, when someone checks out your coaching website, make sure that the contents of your website illustrate your knowledge being beyond stellar and that your skills are absolutely vital for the success in their lives.
You can show off by having a small e-book to offer, or perhaps record a video interview so that visitors can get an idea of who you are. Just make sure that it is something that really shows off your skills and your knowledge. Anyone can make these, but people can see through what you put on your website. They will know if you really are someone they can work with!
Tip Number 4: Help Visitors Spend Money
Although it will require more effort on your part, try to make a shopping cart available on your website. This will allow visitors to hire you immediately because they can just click on what programs they want to purchase from your coaching website and they will be redirected to payment. Because there is ease in trying to get your services, they will hire you immediately!
This might not happen overnight. Remember, you are adding the shopping cart option because you are thinking in advance. Once your visitors get to know you more and get to trust you that you will be true to the promise and value that you offer, they won’t be able to stay away. And when they finally take the step to work with you, at least you already have the shopping cart feature ready!
Tip Number 5: Respond to Best Questions From Your Ideal Client
This would essentially be the Frequently Asked Questions area of your website. Presumable, a lot of potential clients will have the same sorts of problems, so why not have a section that already lists popular questions and answers? This lets visitors to the website know that other people have had their problems, and you are the right person to address these particular issues that they have.
There you have it, the five winning tips for a winning coaching website! I hope that this blog helped you and that you implement these features to your website to help your coaching business propel!